Financial literacy initiatives focused on students’ knowledge of money, their attitudes towards it, and their behaviour
In 2025, Latvijas Banka conducted, for the first time, an assessment of the financial literacy of 9th grade students in Latvian schools, with 1159 respondents from 75 Latvian schools participating. The students’ financial literacy index reached 61.7% of the maximum possible score. In the survey, students explained where and how they obtain information about financial matters, the role of family, friends, and the internet in their financial decision-making, and their knowledge of financial security in digital environments. In addition to assessing students, Latvijas Banka assessed the knowledge of financial literacy and economics teachers, analysed the school curriculum related to financial education, and reviewed international studies on the experience of other countries. Based on the findings, Latvijas Banka prepared proposals to improve students’ financial literacy and reduce inequalities specifically in the area of financial literacy. The proposals were submitted to the Ministry of Education and Science.
In 2025, Latvijas Banka continued to educate teachers on financial and economic topics by organising two online seminars, each attended by an average of 150 teachers, as well as the entrepreneurship education conference Growth Code, in which 650 teachers participated in workshops led by Latvijas Banka's experts.
As part of the Financial Literacy Week 2025, Latvijas Banka's employees visited 80 Latvian schools, where more than 5500 students took part in classes on investment, budgeting, inflation, and financial security.
Financial literacy in digital environments
To deliver financial literacy content to as wide an audience as possible, Latvijas Banka maintains the financial literacy and economics education website Naudas skola and communicates with the public through social media.
During the year, the website Naudas skola was visited by 276 587 users (an increase of 7% compared to 2024) and recorded 871 277 page views (an increase of 12.6% compared to 2024), while the time users spent on the website also rose by 15% compared to 2024. The public also became more actively engaged in discussions on financial literacy and more actively shared content on social media. More than 8.1 million views were recorded on Facebook, with engagement increasing more than fivefold compared to 2024 and the number of followers growing by 59% compared to 2024. In 2025, Latvijas Banka successfully introduced new communication channels (Instagram and TikTok), which attracted several million views within a short period of time and established a stable audience base.
Classes held throughout Latvia under the financial literacy education programme Enhance your money management skills
During the reporting year, experts from Latvijas Banka conducted classes under the education programme Enhance your money management skills in approximately 30 Latvian companies and organisations. In total, nearly 70 classes were held with around 1400 participants. In cooperation with the Ministry of Education and Science, this programme was also made available in 20 Latvian municipalities under the guidance of instructors trained within the programme. The training was financed under the project National Coordinators for the Implementation of the European Agenda for Adult Learning in Latvia under the EU programme Erasmus+, within the framework of which 60 classes were held with more than 700 participants.
Support for the most vulnerable people
Latvijas Banka ensures that financial literacy content is also accessible to the most vulnerable people. In 2025, cooperation with the Latvian Association of the Blind continued, with financial literacy classes organised jointly, including at the Knowledge Centre of Latvijas Banka. Cooperation was also initiated with the Latvian Association of the Deaf, where the first classes were delivered. As part of the association's Deaf Week 2025, Latvijas Banka contributed an educational lecture entitled How to Protect Yourself and Your Relatives from Financial Fraud.
Latvijas Banka continued to develop plain-language content. In 2025, new material entitled Your Money Step by Step was developed. The material is distributed throughout Latvia in both digital and printed formats via the network of Latvian libraries and through other channels.
Financial Literacy Week and Your Pension Week continue to expand
Latvijas Banka, as the national coordinator for financial literacy, organises two nationwide thematic weeks each year. Their aim is to promote the importance of financial literacy in society and to improve financial habits among the population.
During the Financial Literacy Week 2025, a total of 141 events were held. These were organised by 61 cooperation partners across more than 20 municipalities in Latvia. The week also emphasised the need to critically assess financial content on social media.
During Your Pension Week 2025, 10 cooperation partners joined forces to explain the concept of compound interest and other pension-related issues. These included, for example, the choices individuals face upon reaching retirement age, options for passing on the 2nd pillar pension savings as inheritance, and how to choose an appropriate pension plan. This was the fifth time that pension-related topics were highlighted during the thematic week.
Positive trends can be observed in pension planning. Since 2022, the share of Latvia’s population contributing to the 3rd pension pillar has increased by 5%. Data from the State Social Insurance Agency also indicate that, compared to 2020, the number of individuals who have chosen to transfer their 2nd pillar pension capital as an inheritance has risen by approximately 25%.